Prime Video Advertising “Off To A Strong Start,” Amazon CEO Andy Jassy Says
Amazon CEO Andy Jassy saluted the company’s progress in video advertising in his annual letter to shareholders. Overall ad revenue rose 24% in 2023 compared with 2022, he noted, reaching $47 billion and the growth was “primarily driven by our sponsored ads.” Amazon has added Sponsored TV to the mix, giving advertisers a self-service option that will inject their...
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