“I see nothing happening on a major scale to try to get the older audiences back to theaters,” griped Sony Pictures Classics’ co-president Tom Bernard. Ideally, Bernard wants NATO to trumpet cinema safety in a big public campaign. (A NATO rep says not in the cards.) He’d like that campaign alongside a creative marketing push
Tom Bernard
EXCLUSIVE: “Don’t be in a panic!” These are the sage words from Sony Pictures Classics’ Co-President Michael Barker about the future of independent films at the theatrical box office. While the pandemic and the proliferation of streamers has sent a number of awards season contenders into the home, he believes that arthouse fare will still