Super Bowl

The aftermath of the strikes may have rattled the domestic box office, which is 13% behind the same period a year ago. But that’s not stopping Paramount, Universal and Disney from spending a record $7 million per 30-second spot to show off their movie wares on Super Bowl Sunday. Despite the box office taking a
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EXCLUSIVE: For the first times since pre-pandemic times, a Super Bowl trailer broke the 100M view threshold on social media in the 24 hour period following the Big Game. That was Disney/Marvel Studios’ Guardians of the Galaxy Vol. 3 which clocked 134.1M views across TikTok, Instagram, YouTube, Twitter and Facebook as measured by social media
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With this year’s domestic box office expected to rise to $9 billion, of course the major Hollywood studios are taking Super Bowl LVII ad spots seriously. The big game, which last year attracted 112 million viewers, remains an enormous bullhorn when it comes to drawing attention to your tentpole movies — and this year, starting
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“There’s just certain things you don’t talk about,” said Sherri Shepherd on her syndicated talker today. She then indicated those verboten topics are “politics, religion and Rihanna vs. Beyoncé.” Comments by ESPN personality Stephen A. Smith to Shepherd on that last subject yesterday ignited a firestorm of protest from not just the Sherri studio audience,
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Super Bow LVI pitting the Los Angeles Rams against the Cincinnati Bengals kicks off at 6:30 p.m. ET/3:30 p.m. PT from SoFi Stadium in Inglewood, the Rams’ home field. The game will air live on NBC as well as for the first time on the Peacock streaming service and Spanish-language network Telemundo. Peacock’s Super Bowl
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