Super Bowl weekend, despite its damper on Sunday business, used to be a box office frame that could still yield results, even for films aimed at dudes. Like in 2015, when the sixth weekend of American Sniper drummed up $30.7 million, or in 2020, when the third weekend of Bad Boys for Life did $17.6M.
Argylle
Matthew Vaughn’s Argylle, the third Apple Original Films movie to go wide in cinemas, spied an estimated $35.3M global debut through Sunday, including $17.3M from 78 international box office markets. While that makes it the top title worldwide, overseas and domestically this frame, the ultra-expensive ensemble thriller was harshed on by critics and didn’t get
After a few weeks without any studio wide releases, Apple Original Films‘ $200M Argylle via Universal is hoping to entice moviegoers back, but it won’t be in a big way. Last night’s previews for the PG-13 Matthew Vaughn directed action movie made $1.7M, which is below the $2.4M previews clocked by Amazon MGM’s The Beekeeper
Apple Original Films‘ third movie to go wide in theaters, the $200M Matthew Vaughn directed Argylle, hits cinemas this weekend via a distribution deal with Universal and a mid-teens start is expected. As the old saying goes in distribution, ‘It would be nice if it had a 2 in front of it,’ meaning a $20M+