Given how global exhibition has been impacted by Covid with reduced capacities and on-and-off closures in certain territories, we haven’t harped on the profit and loss of theatrical movies. Until now. Of course, as the first $1 billion grossing global title of the pandemic, Sony/Marvel’s Spider-Man: No Way Home is already bound for a $242M net profit
Avengers: Endgame
As James Cameron’s Avatar once again became the highest-grossing film of all time worldwide today, a long-held Hollywood tradition of the previous record-holder paying homage continued. Marvel Studios, whose Avengers: Endgame was just eclipsed by Avatar, tweeted congratulations to Cameron, as well as producer Jon Landau and “all of the Na’vi Nation” for “reclaiming the
As has been expected over the past few days, James Cameron’s Avatar has swapped places with Avengers: Endgame, reclaiming the title of highest-grossing movie ever worldwide. The China reissue of the 2009 3D sci-fi phenomenon had taken an estimated RMB 58M ($8.9M) through 5PM local time on Saturday after re-releasing on Friday in the market.
Long-rumored for a China re-release, James Cameron’s Avatar suddenly popped onto the calendar this week. The erstwhile highest-grossing film of all time worldwide will hit Middle Kingdom cinemas on Friday, March 12. In so doing, it has a chance to jockey back up to the No. 1 spot globally, after Avengers: Endgame overtook it in