Neon said Apichatpong Weerasethakul’s Memoria starring Tilda Swinton will begin its tour of U.S. cinemas starting April 1. The distributor announced last year that the film — which opened in late Dec. for a one-week Oscar qualifying engagement at NYC’s IFC Center — planned to pursue an unusual release strategy it calls a “cinemas only…forever”
Apichatpong Weerasethakul
Memoria took in $6,797 on one screen Sunday, the first day of the first week exclusive engagement for the Neon film starring Tilda Swinton. It will play the IFC Center in NYC through Sat. Jan 1. That’s the start of a cross country tour in an unusual release strategy the distributor and the film’s director