Amsterdam

Deadline’s Most Valuable Blockbuster tournament took a hiatus during the pandemic as movie theaters closed for the majority of 2020-2021 and theatrical day-and-date titles on both the big screen and studios’ respective streaming platforms became more prevalent. Coming back from that brink, the studios have largely returned to their theatrical release models and the downstream
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FRIDAY MIDDAY UPDATE: Paramount has everything to be happy about heading into the weekend as their horror movie Smile is coming on strong with $3.85M today for what is now looking at a $13.1M second frame at 3,659 theaters, -42% – spectacular for a horror movie considering they typically drop 60% or more in weekend
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Don’t underestimate the second weekend of Paramount’s horror movie Smile. The Parker Finn directed and written title, which has provided many in town that horror remains a bankable genre for the big screen after a $22.6M opening, has a shot of possibly upsetting Sony’s family movie Lyle, Lyle, Crocodile and 20th Century Studios/New Regency/Disney’s upscale
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