According to Lee, cream blushes are generally easier to apply and more beginner-friendly, “as you can apply with fingers and easy to wipe it off if you make mistakes,” she says. On the other hand, although liquid blushes are easy to spread and blend, thanks to their watery texture. They also tend to set down quickly, so you may have to work fast. Finally, powder blushes, especially Korean ones, are usually matte “and tend to stay on better, so they don’t fade or smudge throughout the day,” Lee explains.

“In Korea, powder blush is the most popular, because it lasts longer on the face compared to other formulations,” adds Kim.

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