Pay no attention to the calendar.

Autumn starts when Starbucks says it starts.

And that’s today, the launch of the coffee juggernaut’s Pumpkin Spice Latte season.

Twenty-one years ago, back in aught-3, on a day that should go down in brand marketing history, Starbucks introduced the Pumpkin Spice Latte and set off a fall beverage revolution. Now, virtually every shop that sells coffee — from 7-Eleven to indie roasters — offers some version of the PSL or other fall-flavored drinks.

Besides the PSL, the Starbucks menu features the Pumpkin Cream Cold Brew, the Iced Pumpkin Cream Chai Tea Latte and autumn’s companion flavors, a new New Iced Apple Crisp Nondairy Cream Chai, Apple Crisp Oatmilk Shaken Espresso and the Apple Crisp Oatmilk Macchiato.