MEA Smokeless Tobacco Market Overview

The MEA smokeless tobacco market is anticipated to reach USD 980 Mn at a CAGR of 3.80% by the end of the forecast period of 2023-2030.

The use of tobacco is indigenous to African countries, where it is believed that chewing tobacco is less harmful or totally harmless as compared to smoking tobacco. Moreover, it is also a notion among consumers that chewing tobacco can help to prevent oral diseases. In addition, smokeless tobacco is highly affordable, which makes them popular even among women in Africa. Smokeless tobacco is cheap and is available in various flavors and forms, which attracts consumers. In addition, high taxes imposed on cigarettes to curb smoking have affected the MEA smokeless tobacco market positively. Even though smokeless tobacco represents a smaller share of the overall tobacco industry in the Middle East & Africa, the market is likely to find growth opportunities in the rural parts of Africa, where they are consumed as part of tradition.

In contrast, the situation is the Middle East is different. In countries such as Arab, smoking is highly preferred over chewing of tobacco. Meanwhile, cigarette companies are increasingly turning to smokeless tobacco business to revive from the damage caused by the current prevalent smoking malaise among consumers, which is anticipated to boost the growth of the market in the coming years.

Competitive Landscape

Swedish Match AB., British American Tobacco PLC/RJ Reynolds Tobacco Company, Japan Tobacco, Inc., and Philip Morris International, Inc. are the MEA smokeless tobacco key market players.


The MEA smokeless tobacco market has been segmented based on type, form and route of consumption.

By type, the MEA smokeless tobacco market has been segmented into chewing tobacco, dipping tobacco, and dissolvable tobacco. The majority of the market share is captured by the dipping tobacco segment and is expected to expand at a CAGR of 4.02% over the forecast period. The dipping tobacco segment has been further segmented into moist snuff, dry snuff, and snus.

By form, the MEA smokeless tobacco market has been segmented into moist and dry. The moist segment is dominating the market and accounts for 59.27% share of the market. The moist form of smokeless tobacco is gaining immense popularity in the region and changing consumer preferences pertaining to cigarettes can be credited for the growth of the segment.

By route of consumption, the MEA smokeless tobacco market has been segmented into oral and nasal. The oral segment is dominating the market with almost 60% share of the global market. Oral smokeless tobacco is aligned with the advantage of convenience and can be easily used for daily consumption. Moreover, moist snuff is generally consumed through the oral route, which is boosting the growth of the segment. The nasal segment is anticipated to capture a CAGR of 3.20% over the forecast period.

Regional Analysis

The MEA smokeless tobacco market has been segmented into the Middle East and Africa.

Africa accounts for the lion's share of the market that is almost 60%. The consumption of smokeless tobacco is highly popular, especially in regions such as Madagascar, Sudan, DR Congo, Algeria, South Africa, and Rest of Africa, which drive the sales of the product. In addition, smokeless tobacco is also popular among women in the region, who generate additional demand within the market. Sudan is leading the Africa smokeless tobacco market, where the preconceived notion that smokeless tobacco is harmless is boosting demand within the market.

The Middle East smokeless tobacco market consists of Saudi Arabia, Iraq, Yemen and Rest of the Middle East. The market is likely to exhibit moderate growth as the regular cigarettes and hookah are the predominant trend in the region.

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