The growing demand for material testing in the educational institutions is driving the Material Testing Market. The increasing necessity to meet manufacturing standards, such as ASTM, and ISO, has resulted in high demand for material testing equipment.

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Among types, the universal testing machines segment led the Material Testing Market in 2016 

Universal testing machines is the largest segment of the Material Testing Market, owing to its cheap availability and its wide usage in various industries. Moreover, it is used to test mechanical properties in various materials, such as metal, rubber, polymers, and ceramics. It is also used to perform tests such as tensile, compression, peel, bend, and puncture test in industries, such as automotive, educational, medical devices, construction, aerospace & defense, and power.

Among end-use industries, the educational institutions segment is expected to lead the Material Testing Market during the forecast period 

Educational institutions is the largest segment of the Material Testing Market, owing to the increasing R&D activities carried out by the research scholars. Research is carried out by educational institutions either individually or in collaboration with the industries for better product developments.

The Material Testing Market in Asia Pacific is projected to grow at the highest CAGR during the forecast period 

Asia Pacific is the largest and the fastest-growing market for material testing. It is also a major market for construction, educational institution, and automotive globally. Countries in Asia Pacific are expanding their production capacities and investing in new projects due to increasing industrialization. Growing economies, increasing population, and standard of living are driving the automotive, construction, and aerospace & defense industries in the region. This, in turn, is fueling the growth of the Material Testing Market in Asia Pacific.

Key players in the Material Testing Market 

Key players operating in the Material Testing Market are Instron (US), Zwick Roell (Germany), MTS Systems (US), Shimadzu (Japan), and Tinius Olsen (US). These companies undertake dynamic business strategies to sustain their growth in the Material Testing Market.

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Instron is a leading company operating in the material testing market. It has adopted new product launches as its major strategy. Introduction of new products such as TestMaster AT3 in September 2015, material testing software Bluehill in February 2017, and video extensometer AVE 2 in January 2015 strengthened the company’s product portfolio. The company earns steady revenue through its varied electrochemical and static hydraulic industrial series and is expanding its operating segments, globally. It aims to be the most valuable and reliable material testing company, globally.  

Zwick Roell adopted other strategies such as, investments & expansions and mergers & acquisitions to grow in the material testing market. In November 2015, the company opened its sales and service office in Japan. This development enabled the company to further enhance its operation in the Japanese market. In October 2015, the company launched new electro-dynamic testing machine for dynamic fatigue tests and static testing of components. This development strengthened the company’s product portfolio. In February 2015, the company acquired LATZKE Prüfmaschinen-Service (Germany), which offers products and services in harness testing. This expansion helped the company increase revenues and profit margins by expanding in Germany.