Seth Rogen

Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it. If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering the conversation
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EXCLUSIVE: In a competitive situation with multiple bidders, Apple TV+ has landed a comedy starring, co-written, directed and executive produced by Seth Rogen with a straight-to-series order, Deadline has learned. The project hails from Rogen, Evan Goldberg & James Weaver’s Point Grey Pictures and Lionsgate, where the company is based. RELATED: 2022 Apple TV+ Pilots
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