Deadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it. If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering the conversation
Margot Robbie
“I don’t think you’ve can judge that from Barbie not getting nominated,” said Rep. Adam Schiff (D-CA) tonight to Bill Maher when asked by the host if the snub of the blockbuster’s director Greta Gerwig and star Margot Robbie in the Oscars nominations means America is a patriarchy or not. When Maher tried to link
‘Barbenheimer‘ was completely unexpected, but the studio behind Barbie gladly leaned in, said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures, calling the unusual double-feature frenzy one of a few unforseen and welcome twists while rolling out the Greta Gerwig’s blockbuster. “That was absolutely a surprise to us. But one that we found
Sequin- and self-actualization sprinkled congratulations are in order for Greta Gerwig, Margot Robbie and all the dolls and guys as the phenomenon that is Barbie has now crossed $1B global in just its third weekend. We said yesterday it was on the cusp, and now here’s the pudding. Through Sunday, the international box office estimate is
When it comes to the road to blockbuster glory, some projects are willed, some happen instantaneously, while others go through a long development hell. That’s just what happens when you’re perfecting toward a hopeful billion-grossing title. In the case of Mattel’s Barbie, it was arguably a 14-year journey that began at Universal. It stands to
At a time when the industry is suffering through historic dual strikes by the WGA and SAG-AFTRA, the motion picture industry is poised to see an enormous weekend at the box office with Warner Bros./Mattel’s long awaited toy feature adaptation Barbie and Christopher Nolan’s World War II era three-hour adult drama Oppenheimer reaping a combined