Facebook to Develop ‘Topic Exclusion Controls’ for Advertisers to Tackle Harmful Content

Social

Facebook said on Friday it would soon start developing “topic exclusion controls” on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

This comes after companies including Coca-Cola and Starbucks boycotted Facebook in July for not doing enough to curb hate speech on its site following the death of George Floyd, an American Black man, in police custody.

Advertisers have complained for years that big social media companies do very little to prevent ads from appearing alongside hate speech, fake news and other harmful content. In September, Facebook as well as YouTube and Twitter signed a deal with big advertisers to curb harmful content online.

Facebook said in a blog post on Friday the controls would help advertisers define how their ads show on Facebook News Feed, adding that it would start testing out the controls with a small group of advertisers, a process which could take about a year to complete.

© Thomson Reuters 2021


What will be the most exciting tech launch of 2021? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Products You May Like

Articles You May Like

Krafton Partners With Pocketpair to Develop Mobile Version of Palworld Amid Nintendo Lawsuit
Lamborghini Launches Fast ForWorld to Bring Supercars to Metaverse Gaming With Animoca Brands
Strange Fish Species Might Be Able to Taste Using Its Crab-Like Legs, Study Claims
Gemini Nano Access Expanded to All Android Apps; Google Reportedly Adds Direct Image Sharing Support
Blue Origin’s New Glenn Rocket Moves Closer to First Orbital Launch After Successful Second-Stage Hot Fire Test

Leave a Reply

Your email address will not be published. Required fields are marked *