Victoria’s Secret is out! Cher has been tapped for the grand return of its once wildly popular runway show.
The 78-year-old pop music diva was announced on Tuesday as the headliner for the lingerie brand’s signature fashion show, set for Oct. 15 in Brooklyn.
“It’s a woman’s world, so it’s understood that you can’t have a fashion show without the mother of fashion herself — Cher!” Victoria’s Secret revealed on Instagram.
“We’re beyond excited to announce she will officially be performing at the Victoria’s Secret Fashion Show 2024,” the company continued. “But she won’t be alone…stay tuned, more announcements are coming to round out our first-ever, all-women lineup.”
Supermodels Tyra Banks, Gigi Hadid, Candice Swanepoel and Paloma Elsesser are among some of the brand’s most familiar faces that are reportedly confirmed to hit the runway, too.
While it’s unclear if the upcoming show will be broadcast live on TV or available for streaming, as it has been in previous years, the company did host a sweepstakes last week for chance to win a fashion show watch party kit.
Victoria’s Secret announced on social media in May that the fashion show would return after a six-year hiatus. After facing criticism for its lack of inclusivity on the runway amid the #MeToo movement and waning sales, the brand pulled the plug on the show in 2019.
The annual event began in 1995 and had been broadcast on network TV since 2001.
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The Victoria’s Secret Fashion Show will return for the first time since the 2018 show (pictured above). (Getty)
Following the three-part 2022 Hulu documentary “Victoria’s Secret: Angels and Demons,” the company released the feature-length film “Victoria’s Secret World Tour,” as part of a revamping effort last year.
On Aug. 14, Victoria’s Secret announced that it hired Hillary Super, the former CEO of Rihanna’s Savage X Fenty, to take over the reins of the company.