It might not be such a “Love Story” after all.
Taylor Swift’s endorsement of Vice President Kamala Harris and her running mate, Minnesota Gov. Tim Walz, may turn more voters away than it attracts.
A new post-debate poll from YouGov released Saturday found that 8% of voters said the pop superstar’s nod is either “somewhat” or “much more likely” to convince them to cast their ballot for the Democrat. But a whopping 20% said they are “somewhat” or “much less likely” to vote for former President Donald Trump’s opponent now that Swift has spoken.
Most of the respondents, 66%, said Swift’s endorsement made no difference on how they will vote in November.
“I’ve done my research, and I’ve made my choice,” the Grammy-winning artist shared in an Instagram post with her 283 million followers shortly after Tuesday night’s debate. “Your research is all yours to do, and the choice is yours to make.”
She called Harris “a steady-handed, gifted leader” who could lead with “calm and not chaos.”
The majority — 32% of the online poll’s respondents — think the move will have a positive effect on Harris’ campaign, while 27% said they don’t think it’ll have an effect either way.
Forty-one percent — nearly 460 people — said the “Shake it Off” singer shouldn’t speak publicly about politics. Thirty-eight percent said she should make public endorsements.
Sixty-six percent of the poll’s participants said they are not Swifties, while 28% reported being a fan and 6% identified as a big fan. The majority of “big fans” were women, and registered Democrats.
Swift’s endorsement led to flood of traffic to the voter registration website vote.gov into Wednesday afternoon, according to reports.
A spokesperson said 337,826 visitors visited vote.gov after clicking a custom link Swift shared on Instagram.
Overall, while 46% of people thought Harris won the debate to 19% for Trump, just 6% said it caused them to reconsider their vote, while 76% said it has not, according to YouGov.