AUSTIN (KXAN) — Central Market is celebrating turning 30 in a unique way this week.
The H-E-B off-shoot is entering its 30s in the most millennial way possible — a giant charcuterie board.
Central Market is attempting to break a Guinness World Record in the process, hoping to take home the title of Largest Charcuterie in the World. The grocer said over 1,000 pounds of meat and cheeses will be part of the smear.
The record is currently held by West Palm Beach, Florida’s Boarderie. The cheese and charcuterie board company earned the title in 2023 with a board that weighed in at 769 pounds and measured 20 feet by 14 feet, according to Boarderie’s website.
Central Market will showcase the finished charcuterie at its North Lamar location in Austin on Wednesday night from 6-8 p.m., where guests can eat its contents, as the board must be consumed in order to break the record.
This celebration event will feature the massive spread, live music, a special presentation, and a toast to 30 years, the grocery chain said in a release.
Central Market will continue the birthday party on Thursday, with a concert featuring Ray Benson and Friends at the store’s Westgate location from 5:30-7:30 p.m.
The Thursday event will feature a special presentation to honor the impact of music, followed by the unveiling of a mural by a local artist, the live concert, and an Anniversary Celebration Stroll with food and drinks.