As the AI boom accelerates, companies will require data centers to power their platforms. Digital infrastructure startup Tract has positioned itself to address this growing need.
Tract CEO Grant van Rooyen joins Market Domination Overtime to discuss his company’s approach to helping businesses meet their data center needs.
Van Rooyen explains that Tract is addressing the data center crisis by handling “all the complicated and hard to do part[s] of infrastructure.” Tract’s strategy includes locating suitable campuses for data centers, ensuring sites have access to appropriate infrastructure and energy sources, and preparing these sites so that customers.
Hyperscalers, in particular, can “move with speed and certainty and come in and deploy their data centers and be able to respond to the demand signals that they’re seeing for their services,” van Rooyen comments.
Tract’s client base includes major hyperscalers, such as Microsoft (MSFT), Nvidia (NVDA), Amazon (AMZN), and Meta Platforms (META).
Van Rooyen highlights that regions like Arizona present ideal markets for data center development. Additionally, van Rooyen notes that as these data centers are built, it will contribute tremendously to job growth within the US.
“We’ve been fortunate thus far that we and our industry has been able to find the talent and train the talent, but as we continue to grow our industry north of 15% for the next ten-plus years, that challenge is going to get bigger,” he tells Yahoo Finance. “But it also presents a wonderful opportunity. These are high-paying jobs, these are skilled workers, and they’re durable jobs,”
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This post was written by Angel Smith