The Michelin Guide released its first Colorado edition last September, with picks that covered Denver, Boulder, Aspen and Snowmass Village, the Town of Vail and Beaver Creek Resort. Here’s how that happened: When entering a new market, Michelin conducts a destination study before meeting with marketing organizations like the Colorado Tourism Office and Visit Denver, which agreed to cover some of the marketing costs associated with launching the guide in Colorado…
Colorado Predictions for Next Michelin Guide
