Concertgoers confusing Vail’s Gerald R. Ford Amphitheater with Colorado Springs’ new Ford Amphitheater

The Gerald R. Ford Amphitheater in Vail has never branded itself as the Ford Amphitheater, but the shortened handle has stuck nonetheless.

It has never been an issue until this summer when a new venue in Colorado Springs sold its naming rights to the Ford Motor Company, and the Colorado Springs location chose that moniker.

Some concertgoers predicted it would be an issue. On Instagram, in a post announcing the venue’s new name, one user predicted that there would be “a lot of (upset) people who bought tickets to the wrong venue.”