Mike Tyson is releasing a new cannabis product exclusively for Colorado consumers, and the reason why might come as a surprise.
Mike’s Knockout Gummies, launched Aug. 20, are THC-infused edibles shaped like little boxing gloves. They’re the first gummies the boxer has been able to sell here even if he’s had others available throughout the U.S.
In 2022, Tyson released his first line of edibles, Mike Bites, featuring gummies shaped like ears with a missing piece of cartilage at the top – a nod to Tyson’s infamous 1997 fight against Evander Holyfield. Clever, right? Well, not according to state law.
In 2017, Colorado banned the production and sale of THC-infused edibles shaped like people, animals and fruit to deter children from mistaking them for other kid-friendly snacks like gummy bears.
Mike’s Knockout Gummies, from the company Tyson 2.0, are made with full-spectrum rosin and join Tyson’s roster of cannabis flower and prerolls that have been available for sale at dispensaries throughout the state since 2021. Consumers can currently find them at Jars Dispensaries, Cookies on Broadway, and Police and Thieves, among other pot shops.
“Whether it be through ears or gloves, I’m always looking for new ways to connect with my fans, and I think these gummies will pack a real punch in Colorado,” Tyson said in a statement.
To celebrate the launch — and the upcoming bout between Tyson and YouTuber Jake Paul — the company is hosting giveaways at sevenpointdistributors.com.