Australian YouTuber Pretty Pastel Please, whose real name was Alexandra, has died at the age of 30, according to a statement on her official Instagram account.
The Friday post said the internet personality passed away in June and that her death was “sudden, unexpected and devastating to all who knew her.”
A cause of death was not revealed.
“This is a shock to us all, and her family and friends have requested privacy as they navigate their grief,” the statement added. “We would ask that you respect their wishes — they appreciate all of your support but need time to heal in private. A memorial will be posted on YouTube and here on Instagram in due course.”
The Pretty Pastel Please YouTube account boasts over 690,000 subscribers, who followed Alex as she traveled in Japan and tried out different fashion and beauty products.
She first launched her channel in December 2017, and had recently expanded her online presence by joining Twitch, where she shared her last live stream on June 25, reported TMZ.
She also shared some candid clips about her personal life, including one from July 2023 in which she discussed her divorce from her husband, Dan.
After the news of her death was shared, fans flooded the comments section of her Instagram with heartfelt messages of remembrance.
“It’s strange to think just how much she impacted my life even though we hadn’t directly met,” one fan wrote. “I will still be watching her videos and thinking of her. RIP Alex.”
“Her openness and vulnerability around her struggles, her love of animals, and her generous heart is how I will remember her,” wrote another. “She was really special and I hope the best for her friends and family as they mourn this enormous loss.”