Frankie Beverly dies; Maze singer

By Chevel Johnson Rodrigue and Jamie Stengle | Associated Press

NEW ORLEANS — Frankie Beverly, who with his band Maze inspired generations of fans with his smooth, soulful voice and lasting anthems including “Before I Let Go,” has died. He was 77.

His family said in a post on the band’s website and social media accounts that Beverly died Tuesday. In the post, which asked for privacy, the family said “he lived his life with a pure soul, as one would say, and for us, no one did it better.” The post did not say his cause of death or where he died.

Beverly, whose songs include “Joy and Pain,” “Love is the Key,” and “Southern Girl,” finished his farewell “I Wanna Thank You Tour” in his hometown of Philadelphia in July. That same month, the Essence Festival of Culture in New Orleans included a special tribute to Beverly and Maze, who closed out the event for its first 15 years. His performances at the festival — the nation’s largest annual celebration of Black culture — would turn the crowd into a sea of dancing fans, many wearing white clothing like Beverly himself often donned.

“Frankie Beverly’s artistry wasn’t just about sound; it was the very thread that stitched together our collective memories and moments of joy,” the festival’s organizers said in a statement. “His melodies will forever echo in our hearts and continue to inspire.”

Marc Morial, president of the National Urban League and a former mayor of New Orleans, said Maze’s 1981 album “Live In New Orleans” cemented the city’s relationship with Beverly. Morial said he always sat in the front row for Maze’s closeout show at the festival and remembers turning around and seeing a crowd that was “joyful like a choir” singing all of the words with Beverly.

“His music had feeling. It had positive themes of love, happiness, family and togetherness,” Morial said. “It was just electrical and magical and it’s what made us fall in love with him.”

Beverly’s songs have become interwoven into celebrations in Black communities. The band’s 1981 song “Before I Let Go,” which has been covered by Beyoncé, can be heard everywhere from clubs to cookouts, sure to get people on their feet.

“When the song comes on, it’s time to dance,” said Hakeem Holmes, vice president of the Essence Festival.

He said the band’s music brings such comfort and joy that there’s a “healing aspect” to it. And, he said, songs like “We Are One” bring people together as everyone sings along.

In an interview published over the summer in Essence magazine, Beverly called music “the love of my life.” He said in the interview that he didn’t know exactly why his music appealed across all ages, but that he believed “God made a path for my music to reach each generation.”

Howard Stanley Beverly, born Dec. 6, 1946 in Philadelphia, was so taken with the 1950s R&B group Frankie Lymon and The Teenagers that he changed his name to Frankie.

Maze started out in Philadelphia the early 1970s as Raw Soul before heading to the San Francisco Bay Area. It was Marvin Gaye who convinced him to change the band’s name to Maze and, in 1977, helped them release their first album, “Maze Featuring Frankie Beverly.”

On the title track of his 1989 album “Silky Soul,” Beverly paid tribute to Gaye, remembering the singer who thrived on the romantic soul and protest songs that Maze was also known for.

“That kind of faith, you’re talking ’60s, hippie generation,” Beverly told The Associated Press in 1990. “It’s missing and I personally feel bad about that. We grew up in the ’60s — we’re ex-hippies.”