The Chicago Bears’ logo hasn’t changed much over the years, but a viral redesign pitched on social media has the Internet divided.
TikTok user @emilymorgancreates has gone viral for her impressive logo redesigns over the past couple of years, garnering millions of views for reimagining some of the world’s most popular sports teams while maintaining the heart of the original logo and city.
Her latest take? The Bears’ mascot head.
The blue and orange mascot head served as the team’s secondary logo until the Bears made it their primary logo in 2023.
Morgan’s restructure included nods to Mike Ditka’s iconic aviator sunglasses and sweater vest, along with the team’s similarly iconic wishbone “C” logo.
The artist also tacked on a small redesign of the “C” logo itself, which first originated for the team in 1973.
See her full new images below:
But while the design earned points from some fans who appreciated the tribute to Bears culture, others remained steadfast in their love of the originals.