Starbucks, struggling with weak demand and disgruntled investors, said Tuesday it’s replacing CEO Laxman Narasimhan with Brian Niccol, the chairman and CEO of Chipotle.
Narasimhan, who spent a little more than a year leading Starbucks, will step down immediately, the Seattle coffee giant said. Niccol will become Starbucks’ chairman and CEO on Sept. 9. Starbucks’s Chief Financial Officer Rachel Ruggeri will serve as interim CEO until that time.
Starbucks soared more than 21% in earning trading Tuesday.
Narasimhan, a longtime PepsiCo executive who has also served as the CEO of Reckitt, a U.K.-based consumer health company, became Starbucks’ CEO in March 2023. He succeeded Howard Schultz, the longtime Starbucks leader and chairman emeritus who came out of retirement in 2022 to serve as the company’s interim CEO.
But investors and Starbucks’ board quickly soured on Narasimhan as the company’s sales weakened and it dealt with multiple issues, including competition from lower-cost competitors in China and boycotts in the Middle East and elsewhere due to its perceived support for Israel.
Starbucks’ revenue dropped 2% in the January-March period, the first quarterly sales decline at the company since the end of 2020. The decline prompted a rebuke from Starbucks’ founder and Chairman Emeritus Howard Schultz, who wrote in a LinkedIn post in May that company leaders should spend more time in stores and focus on coffee drinks to turn around flagging sales.
Revenue fell again in the April-June period. A new summer drink with boba-like raspberry “pearls” drove strong U.S. sales, but the company had to pull back on marketing after it ran out of ingredients, Narasimhan said during a recent conference call with investors. Meanwhile, Starbucks’s share price has fallen 18% so far this year.
Elliott Investment Management, an activist firm with a significant stake in Starbucks, said it began talking about a change in leadership with Starbucks’ board two months ago. In a statement, the firm said Tuesday’s announcement is a “transformational step forward.”
“We welcome the apointment of Brian Niccol and we look forward to continuing our engagement with the board as it works toward the realization of Starbucks’ full potential,” Elliott Managing Partner Jesse Cohn and Partner Marc Steinberg said in a joint statement.
Starbucks Chairwoman Mellody Hobson — who will transition to lead independent director once Niccol becomes chairman — said Niccol has transformed Chipotle since becoming its CEO in 2018 by focusing on menu innovation, operational excellence and digital transformation.
“Brian is a culture carrier who brings a wealth of experience and a proven track record of driving innovation and growth,” Hobson said in a statement. “Like all of us at Starbucks, he understands that a remarkable customer experience is rooted in an exceptional partner experience.”
Schultz said he has long admired Niccol.
“I believe he is the leader Starbucks needs at a pivotal moment in its history. He has my respect and full support,” Schultz said in a statement.
Chipotle has continued to see growth despite a larger slowdown in U.S. fast food sales as lower-income customers, in particular, eat more meals at home or look for better value. In the April-June period, Chipotle’s revenue increased 18% while its same-store sales — or sales at stores open at least a year — rose 11%.
The Newport Beach, California-based chain has lured customers with popular limited-time offerings and large portions.
Chipotle’s shares have risen more than 20% so far this year, although they fell 12% Tuesday morning on word of Niccol’s departure.
Chipotle said Tuesday that Scott Boatwright, the company’s chief operating officer, will become its interim CEO.