Following the launch of its limited-time-only Chipotle Boy Bowl promo, Chipotle is offering another special perk to its many superfans. The fast-casual burrito chain is making its Celebrity Card accessible to all consumers for the first time, Nation’s Restaurant News first reported. Introduced more than 20 years ago, the card has been reserved exclusively for celebrities, including athletes, artists, musicians, and social media influencers. Now, all Chipotle consumers can try their hand at winning the card in the “Chipotle Celeb Card” contest.
Up until July 3, fans can apply to be a cardholder via LinkedIn Easy apply. Applicants need to submit content that explains why they deserve a card in the “resume” section, Chipotle explained in a recent press release. Chipotle will select up to five winners and notify them via email on July 12.
Cardholders can enjoy one free Chipotle meal per day and catering for up to 50 people during the year.
Chipotle said the contest was inspired by the changing definition of what it means to be a celebrity, which is being influenced by “social media and the speed of culture.”
“There’s always been a special mystique around the Chipotle Celebrity Card. Given that the word ‘celebrity’ comes from ‘celebrate,’ we realized there is no group more deserving of a celebration than our everyday superfans,” the company’s chief brand officer Chris Brandt said in a statement. “We are expanding on what it means to be a Chipotle celebrity and relaunching the program to deepen our connections with our most devoted guests.”
Chipotle hopes to catch the attention of younger consumers with its campaign. Gen-Z is the fastest-growing demographic on LinkedIn, according to research from MarketingProfs.