Alice & Olivia founder Stacey Bendet has been sporting the smoked-out eye for years, but hers is a softer take on the traditionally sharp, angular look. For the brand’s fall 2024 runway, Too Faced executive director of global beauty, Elyse Reneau, channeled Bendet’s signature look by creating a rounded shape with gel liner and swaths of sparkly black eyeshadow. Celebrity makeup artist Etienne Ortega, who counts Lana Del Ray, Christina Aguilera, and Kris Jenner as clients, says vampy, moody lips will reign supreme this fall season. Mastering the look comes down to a basic understanding of undertones.
“I am so excited to see a return to deeper tones and lip colors. Those chocolate browns for deep complexions, the earthy brick tones for medium complexions, and the cool earth tones for fair skin,” he says. First, hydration is key. “To create a fall lip, I like to do my signature look by hydrating the lip with a balm. Then, line the lip with a deep shade, like our Soft Contour Liner in Xola. Start by lining the cupid’s bow and drawing a line down the middle, then underlining the bottom of the lip. This will help to create a guide to the slightly overlined pouty look.” From there, fill in the rest of your lip with the liner for an “ombre effect” or use a brush to diffuse the color across your lips.
“Then, fill in the center of your lips with a slightly lighter color, like the Agave Color Stick in Petals, and blend that into the liner with a brush, creating that ombre effect. Top off with a gloss for that high-sheen finish!” he adds.