Universal had the most to boast last night at the box office, hitting the 18-34 arthouse demo with Robert Eggers’ Focus Features Viking epic, The Northman, which drew $1.35M last night in previews, and families with Dreamworks Animation’s The Bad Guys, which made $1.15M. Lionsgate’s Nicolas Cage satire The Unbearable Weight of Massive Talent made $835K in pre-opening
The Northman
Is it truly a marketplace for branded tentpoles and uber low-budget fare at the box office as the pandemic eases? And is everything in between just future programming for a streamer? Surely if you ask any filmmaker, established or budding, they truly don’t want their art lost to obscurity in a streaming queue, or worse,
Robert Eggers’ next movie The Northman will be hitting theaters on April 8, 2022 via Focus Features. The revenge thriller from The Lighthouse filmmaker stars Alexander Skarsgard, Nicole Kidman, Ethan Hawke, Björk and reteams the filmmaker with his Lighthouse star Willem Dafoe and The Witch star Anya Taylor-Joy. The Northman explores how far a Viking prince will go