Imax has struck a deal with Muvi Cinemas, Saudi Arabia’s biggest exhibitor, to open four new Imax With Laser locations (it’s most advanced) at some of the biggest commercial centers in the country including two in Riyadh, the capital and most populous city, and and one in Jeddah’s Mall of Arabia. Another location will be the first
Muvi Cinemas
When Saudi Arabia announced it was opening movie theaters for the first time in 35 years back in late 2017, there was excitement from international exhibitors and Hollywood studios who saw a fertile new market of opportunity. Importantly, 70% of the Kingdom’s 34M population is under 30 and has money to spend. And spend they have, with