In the face of a monolith Marvel Studios movie this weekend, NEON‘s summer shocker at the B.O., Longlegs, will become the studio’s highest grossing movie ever in its history, surpassing its Best Picture and multi-Oscar winner Parasite ($53.3M). This is all going down today.
The Oz Perkins directed and written movie starring Maika Monroe, grossed $1.3M on Thursday taking its second week to $18.9M, running total to $51.8M.
NEON pulled off this box office success with an avant garde P&A that cost under $10M, executed in cryptic clips leading up to a trailer. The wonder of the entire campaign is that it hid Oscar winner Nicolas Cage.
Longlegs is the top grossing R Rated Horror film of 2024. In its second week of release it became the highest grossing indie horror film of the last ten years, besting A24’s Talk to Me which tapped out at 48M after 91 days in the marketplace.
All in all, Longlegs is part of a diversified, rebounding summer box office after the marketplace suffered from the lack of product during the strike. Last night, as we previously told you, Deadpool & Wolverine clocked the best previews for an R-rated movie at $38.5M.