Paramount will continue to experiment with a theatrical day-and-date release model during the pandemic with eOne’s Clifford the Big Red Doga live-action CGI hybrid take of the 1963 Scholastic children’s book classic which hit theaters today at 1:30PM, goes wide tomorrow at 3,695 theaters and also drops on Paramount+. The movie is expected to do between $15M-$17M over its five days, which includes Veterans Day when close to half K-12 schools are off for the holiday. The kids film, directed by Walt Becker, will be on a pure theatrical window up in Canada where it’s distributed by eOne.

Paramount decided to go day-and-date with Clifford the Big Red Dog in response to the rising Covid cases a few months ago, and kids under 12 not being able to get vaccinated at the time. It’s the second movie from the Melrose Ave. lot to go theatrical and on Paramount+ day-and-date after the August family animated film Paw Patrol: The Movie; a distribution move many predict there will be more of during the newly led Brian Robbins’ administration at the motion picture studio (that said, the explicit plans for the Paw Patrol sequel is an exclusive theatrical release on Oct. 13, 2023). Clifford has a 57% Rotten Tomatoes score, but exhibitors enjoyed it after Paramount sneaked it for them at the end of August at CinemaCon.

Paramount will continue to experiment with a theatrical day-and-date release model during the pandemic with eOne’s Clifford the Big Red Dog, a live-action CGI hybrid take of the 1963 Scholastic children’s book classic which hit theaters today at 1:30PM, goes wide tomorrow at 3,695 theaters and also drops on Paramount+. The movie is expected to do between $15M-$17M over its five days, which includes Veterans Day when close to half K-12 schools are off for the holiday. The kids film, directed by Walt Becker, will be on a pure theatrical window up in Canada where it’s distributed by eOne. Paramount decided to go day-and-date with Clifford the Big Red Dog in response to the rising Covid cases a few months ago, and kids under 12 not being able to get vaccinated at the time. It’s the second movie from the Melrose Ave. lot to go theatrical and on Paramount+ day-and-date after the August family animated film Paw Patrol: The Movie; a distribution move many predict there will be more of during the newly led Brian Robbins’ administration at the motion picture studio (that said, the explicit plans for the Paw Patrol sequel is an exclusive theatrical release on Oct. 13, 2023). Clifford has a 57% Rotten Tomatoes score, but exhibitors enjoyed it after Paramount sneaked it for them at the end of August at CinemaCon.